content strategy \ giving brands life
Gesa Credit Union
One of the largest credit unions in Washington State was facing a challenge: How do you engage people with their credit union online? I created and executed a social media strategy and content that was compelling, entertaining, distinct, and made financial literacy both exciting and accessible to all.
3x
Engagement Rate
250%
Increase in video views
130%
Increase in organic followers in one year
Seattle Pride Hockey
Led content strategy, creation, and live event coverage for the world’s largest LGBTQ+ hockey tournament.
+817%
Accounts reached
+399%
Accounts engaged
+20.2%
Increase in organic followers in three months
+500%
Increase in engagement rate
Copacino Fujikado
Before I managed their account, their presence was minimal on LinkedIn. I built consistency, fostered local community engagement, and brought energy to the content. Over time, prospects began to notice and look forward to our posts, turning LinkedIn into a vital part of their business development strategy.
11.72%
Increase in email open rates from revamping content
+800
Followers on LinkedIn in 1 year
25%
Average email open rate
Seattle Aquarium
Role: strategist and content creator for Splash 2024! fundraising gala, and the strategist for the Ocean Pavilion grand opening. Splash 2024! successfully made $830,000 (10.7% over our fundraising goal)! In addition to creating the media brief, we created video content to promote the event, gathering over 50K organic video views.
Del Corazón
Filmed, edited, produced 20+ engaging social videos to fuel their content pipeline, and led their social media launch including pillars, KPIs, content strategy, and audience analysis, using national research tools like MRI SIMMONS, for the brand’s integrated campaign and branding effort.
Explore more work
They said it, not me.
Witnessing Rosilynn’s growth from Jr. Copywriter to Social and Content Coordinator has been a joy to watch firsthand. Her flexibility to take on new challenges throughout her time at bulb was so refreshing. She started as a blog and newsletter producer, but as our team grew and new challenges arose, Rosilynn took on social media management, website, SEO, and other additional responsibilities as well. Her talent for writing and editing combined with her eye for design and attention to detail make her a wonderful content producer. She spearheaded all of the content production for our new website with grace and the results speak for themselves. Her growing knowledge of social content and natural feel for visual content substantially amplified our social marketing efforts. To top it off, Rosilynn is so easy and fun and a joy to work with. She’s a teammate who is always willing to say yes and pitch in and brings so much positivity to the team.Overall, Rosilynn is someone who has shown expertise in her craft and yet will listen to other's viewpoints and comments with grace and sincere interest. She takes on challenges willingly and manages her projects with a goal of excellence in mind. Her can-do attitude, intuitiveness, and follow-through are noteworthy and she's an asset to any team she's on." - VP of Marketing
Long story short: hire Rosilynn. Long story long: I managed Rosilynn for ~1 year. In this short amount of time, she made huge strides in her writing and content creation. She has an innate ability to clearly and concisely move brand messaging across all platforms (from social media to e-books). She’s able to quickly understand the end-user and write/create meaningful copy/content that uplifts, inspires, and helps prospect users see themselves using the product. She’s able to see how the projects she’s assigned fits into the larger company goals. She’s not afraid to come to the table and offer strategies and solutions when the team is talking big picture—I can’t think of a time where we didn’t take her feedback and incorporate into each quarter’s goals and strategy. Rosilynn also doesn’t take herself too seriously and adds a sense of humor and fun to the team. She’s an invaluable member that any team would be lucky to have!Overall, Rosilynn is someone who has shown expertise in her craft and yet will listen to other's viewpoints and comments with grace and sincere interest. She takes on challenges willingly and manages her projects with a goal of excellence in mind. Her can-do attitude, intuitiveness, and follow-through are noteworthy and she's an asset to any team she's on." - Marketing Manager
"Rosilynn is an exceptional writer both with research/case studies as well as social media and blogging. The experience she brought to our marketing team helped to elevate our online presence. As our team evolved so did she. She worked on and managed the design of high profile landing pages to creating thematic, relevant content on the fly to meet market needs. Although new to education, she was a fast learner who absorbed information and was able to write on these ever-changing hot topics at length, with a depth of knowledge usually seen in someone with years of experience in the industry. Overall, Rosilynn is someone who has shown expertise in her craft and yet will listen to other's viewpoints and comments with grace and sincere interest. She takes on challenges willingly and manages her projects with a goal of excellence in mind. Her can-do attitude, intuitiveness, and follow-through are noteworthy and she's an asset to any team she's on." - VP of Strategic Partnerships
Rosilynn is fantastic. She pivoted into my brand strategy department from our organic social strategy group and excelled. She's got a fantastic work ethic, is super curious, and quickly absorbs skills. I learned a ton about social media from her, too.Overall, Rosilynn is someone who has shown expertise in her craft and yet will listen to other's viewpoints and comments with grace and sincere interest. She takes on challenges willingly and manages her projects with a goal of excellence in mind. Her can-do attitude, intuitiveness, and follow-through are noteworthy and she's an asset to any team she's on." - Director of Strategy
They said it, not me.
Witnessing Rosilynn’s growth from Jr. Copywriter to Social and Content Coordinator has been a joy to watch firsthand. Her flexibility to take on new challenges throughout her time at bulb was so refreshing. She started as a blog and newsletter producer, but as our team grew and new challenges arose, Rosilynn took on social media management, website, SEO, and other additional responsibilities as well. Her talent for writing and editing combined with her eye for design and attention to detail make her a wonderful content producer. She spearheaded all of the content production for our new website with grace and the results speak for themselves. Her growing knowledge of social content and natural feel for visual content substantially amplified our social marketing efforts. To top it off, Rosilynn is so easy and fun and a joy to work with. She’s a teammate who is always willing to say yes and pitch in and brings so much positivity to the team.Overall, Rosilynn is someone who has shown expertise in her craft and yet will listen to other's viewpoints and comments with grace and sincere interest. She takes on challenges willingly and manages her projects with a goal of excellence in mind. Her can-do attitude, intuitiveness, and follow-through are noteworthy and she's an asset to any team she's on." - VP of Marketing
Long story short: hire Rosilynn. Long story long: I managed Rosilynn for ~1 year. In this short amount of time, she made huge strides in her writing and content creation. She has an innate ability to clearly and concisely move brand messaging across all platforms (from social media to e-books). She’s able to quickly understand the end-user and write/create meaningful copy/content that uplifts, inspires, and helps prospect users see themselves using the product. She’s able to see how the projects she’s assigned fits into the larger company goals. She’s not afraid to come to the table and offer strategies and solutions when the team is talking big picture—I can’t think of a time where we didn’t take her feedback and incorporate into each quarter’s goals and strategy. Rosilynn also doesn’t take herself too seriously and adds a sense of humor and fun to the team. She’s an invaluable member that any team would be lucky to have!Overall, Rosilynn is someone who has shown expertise in her craft and yet will listen to other's viewpoints and comments with grace and sincere interest. She takes on challenges willingly and manages her projects with a goal of excellence in mind. Her can-do attitude, intuitiveness, and follow-through are noteworthy and she's an asset to any team she's on." - Marketing Manager
"Rosilynn is an exceptional writer both with research/case studies as well as social media and blogging. The experience she brought to our marketing team helped to elevate our online presence. As our team evolved so did she. She worked on and managed the design of high profile landing pages to creating thematic, relevant content on the fly to meet market needs. Although new to education, she was a fast learner who absorbed information and was able to write on these ever-changing hot topics at length, with a depth of knowledge usually seen in someone with years of experience in the industry. Overall, Rosilynn is someone who has shown expertise in her craft and yet will listen to other's viewpoints and comments with grace and sincere interest. She takes on challenges willingly and manages her projects with a goal of excellence in mind. Her can-do attitude, intuitiveness, and follow-through are noteworthy and she's an asset to any team she's on." - VP of Strategic Partnerships
Rosilynn is fantastic. She pivoted into my brand strategy department from our organic social strategy group and excelled. She's got a fantastic work ethic, is super curious, and quickly absorbs skills. I learned a ton about social media from her, too.Overall, Rosilynn is someone who has shown expertise in her craft and yet will listen to other's viewpoints and comments with grace and sincere interest. She takes on challenges willingly and manages her projects with a goal of excellence in mind. Her can-do attitude, intuitiveness, and follow-through are noteworthy and she's an asset to any team she's on." - Director of Strategy
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